Script Selling or Winging it: Which is better?

As salespeople, we pride ourselves on being unique. We think, “I’ll just be myself.” Whilst authenticity is vital, relying solely on your natural self is usually a mistake.

Click the video below to see if ‘winging it’ is better than a script when trying to be authentic. Or maybe there’s a 3rd option.

re’s why ad-lib selling or winging it is dangerous:

• Being authentic but without structure makes us inconsistent and unpredictable.

• Without consistency, we can’t measure what works.

  
  

• We have no repeatable structure or process to teach new starters on the sales team.

  
  

Does this mean becoming a “sales robot”? Absolutely not!

Rigid scripts might ensure consistency but they strip away individuality and flexibility - 2 things that make sales conversations engaging and credible.

The key is finding a middle ground:

• Instead of a script, use a structure: a step-by-step framework keeps you on track while giving flexibility to adapt and show your personality.

  
  

• Be consistent. A reliable process means repeatable success and measurable results.

  
  

• This also gives you a ‘Sales Playbook’ to teach others: this is how we do sales here. Learn it, then add your own voice.

At True Sales Academy, we’ve developed the E.A.S.Y. Sales Structure, our 4-step process that’s helped thousands of people sell successfully while staying authentic.

But ours isn’t the only approach - find a structure that works for you.

If you’re “winging it” or stuck in an ineffective routine, this is your time to embrace structure. It could be the game-changer you’ve been waiting for.

Want to learn more about our framework? Visit TrueSalesAcademy.com and let’s talk!